ABBannounced that its Turbocharging division (PA), a provider in heavy duty turbocharging for diesel and gas engines, has unveiled its new brand nameAccelleron, a compound word of: Access – Accelerate – Excel – on
and on, with a bold new color of bright purple representing a powerful, and noble brand.
The new brand is centered around the company's purpose: Together we inspire, innovate & exceed expectations – setting industry benchmarks for the benefit of all. It also builds on the company’s legacy of over 100 years in turbocharging, embodying the ambition to continue its development as a global market-leader in its sectors, helping the world succeed and move further in a more sustainable way.
The new brand is part of ABB’s portfolio management strategy to operationally separate the Turbocharging division before a final decision is made between a sale or a spin-off of the business towards the end of the first quarter. Whichever path is chosen by ABB to separate the business, this process should be completed in the first half of 2022.